image1

ANDREW JACOBSON

image2

Andrew Jacobson is a leader in the natural products industry. From food and beverage to personal care, pet food, and supplements, he has a proven track record building sustainable and profitable brands, from start-ups and turnarounds to established, public and private businesses. In addition, he has efficiently and successfully evaluated and executed numerous acquisition targets throughout his career.


From 1997 to 2008, Andrew held a variety of leadership roles at the Hain Celestial Group (NASDAQ: HAIN), including President Sales & Customer Service; President Global Non-Dairy and Strategic Acquisitions; and President Personal Care.  


From May of  2008 to 2010, Andrew  was President/CEO of Cyanotech Corporation (NASDAQ: CYAN), a leading producer of BioAstin Natural Astaxanthin and Hawaiian Spirulina Pacifia.  During his tenure, he led its transition to profitability and increased shareholder value by implementing robust financial, regulatory, operational, sales and marketing management systems, repositioned its consumer product portfolio, and increased its retail distribution channels.


In 2010, Andrew was brought in to lead another turnaround, this time at Immunocorp AS. Within 18 months, he reorganized operations, executed cost reduction strategies and developed new products, which led to a four-fold increase in sales.  In 2014, he was tasked to lead a team to build a state-of-the-art algae facility in Iceland.  The plant was completed and commercialized at the end of 2015 and now sells Astaxanthin around the world.


Andrew learned the natural CPG business from the ground up, starting as manager of Tree of Life, a regional distribution company.  In 1992, was named President of Westbrae Natural Foods, where in six months he restored the company to profitability, developed a robust innovation pipeline and built the first in-house sales force in the natural foods industry.  In 1997, he sold Westbrae to The Hain Food Group. Shortly thereafter, Andrew joined the Hain Food Group as President of the Natural division and the rest, as they say, is history.


Today, through his firm Epiphany Consultants, Andrew assists companies to reach their full potential among consumers and deliver strong returns for investors. 

KARIN PURVIS

image3

Karin Purvis is a corporate strategy, marketing and global business development executive.  


Since 2007 she has been with LVMH (LVMUY:US) portfolio brand where she is currently Senior Director Corporate Strategy and Global Business Development. Her work focuses on strategic objectives, innovation, analysis and execution tied to worldwide development; P&L, operational strategies and annual roadmaps driving multi-year planned global growth. In addition, Karin leads brand direction, omnichannel strategy, new doors and launch — all within the framework of scope, cost, deliverable and full life cycle management of international consumer products to achieve targeted revenue goals.


Ms. Purvis began her career at IGM Financial Inc. (PINX: IGIFF), one of Canada's leading diversified wealth and asset management firms with $160.7 billion in total AUM developing sales and marketing programs for a 1400-member national bilingual sales force.

 

This was followed in 2000 when Karin was named Director of Marketing & Corporate Communications at Bertelsmann SE & Co. KGaA (BORSE: BTGGg.F) in Valencia, California where she led cross-functional executive and sales teams to formulate quarterly competitive market analyses by business unit and prospecting target acquisitions; and identified new business development opportunities to meet corporate objectives.


From 2002-2003, she managed Strategic Planning and Market Research for FX/Fox Cable Networks in Los Angeles. In 2003, Ms. Purvis was recruited by smashbox cosmetics an Estée Lauder (NYSE: EL) company as Director, Marketing and eCommerce. Throughout her tenure, she directed all marketing efforts to support 400+ SKU’s of a $220MM color cosmetics brand while simultaneously responsible for eCommerce, including ten direct-reports, and managing advanced growth, sell through and full lifecycle of all product lines defining brand identity and direction.


From 2004-2007, Karin returned to Fox Cable owner Twentieth Century Fox as its Marketing Director, Media Asset Management, where she helped pioneer the brand integration revenue model within the digital marketplace for the Fox Entertainment Group. She planned corporate strategy and implementation for new media licensing — driving change and expanding multi-platform user-generated content and services –and achieved a 25% ROIC YOY developing digital assets into scalable interactive audience-centric experiences (UX) for global distribution. 


Ms. Purvis is also engaged as a lecturer and mentor, and volunteers for many charitable organizations. She holds an MBA degree from American University in Washington, D.C. specializing in International Business and is a Member of the National Association of Women MBAs (NAWMBA).

MICHAEL YANEZ

image4

Michael Yanez has been a CPG sales, marketing and business development executive for 25 years, growing brands for start-ups to mid-size companies. 


He currently  serves as VP of eCommerce at KartSmartr, a division of privately-held JOH, the third largest CPG broker in the nation, where he manages exclusive programs with Amazon Fresh, Amazon Private Label and other platforms for mid-size CPG companies.


From 2014-2018, he created the eCommerce Omni-Channel division of Vendo Commerce,  a digital sales platform that helps CPG brands sell direct to consumer via Amazon and custom branded websites.  His leadership helped scale one-to-one customer relationships using paid media, social networks, influencers, search engines, and other online traffic sources in order to maximize sales, data, and brand loyalty across all online channels. During his tenure, Michael helped grow its Amazon store into the top 5% of all Amazon sellers.  


Prior to Vendo Commerce, Michael sold or consulted for CPG brands into big box retailers, and helped his clients navigate the ever-changing Omni-Channel.  His clients included Morphe Cosmetics, Maglite flashlights and several of the top ASOTV (As Seen on TV) brands.


His hands-on experience in the CPG marketplace spans a broad range of sectors, including food & beverage, beauty, health, natural products, pet supplies, consumer electronics and more.  He is an expert in “go to market” strategies, product positioning, packaging, market analysis, distribution and more.


Michael is a graduate of UCLA with a B.A. in history.